About Us

INMI began with a simple dream to create jewellery that feels personal, expressive, and effortlessly stylish.

Founded by mother-daughter duo Usha Soni and Nyasa Soni, INMI was born from a shared passion for design, creativity, and entrepreneurship. What started as a small home-based venture in April 2023 quickly grew into a community of women who connected deeply with our designs, quality, and vision.

With passion, persistence, and the love of our customers, INMI evolved from carefully packing orders at home to opening our very first store in January 2025 turning a heartfelt idea into a growing brand.

Every piece at INMI is thoughtfully designed to elevate everyday moments while making you feel confident and seen. We believe jewellery isn’t just an accessory it’s energy, identity, and self-expression.

From our home studio to our physical store, one thing has remained constant: our commitment to quality, attention to detail, and designs that look just as beautiful in real life as they do online.

This is just the beginning.

USHA SONI

Mrs. Usha Soni, the founder of INMI, brings over 30 years of experience in the jewellery industry. With a deep understanding of craftsmanship, materials, and timeless aesthetics, she has built a strong foundation in the world of fine jewellery.

Her journey has been guided by a refined sense of fashion and a natural eye for design. Over the years, she has developed a strong understanding of evolving styles while maintaining the elegance and heritage that jewellery represents.

With decades of industry knowledge, she continues to guide the vision of the brand with dedication, expertise, and a deep appreciation for quality, design, and lasting sophistication.

NYASA SONI

I’m a young entrepreneur with a deep-rooted passion for jewellery and modern design. Growing up around the world of fine jewellery, I developed an early understanding of craftsmanship, materials, and the value of timeless pieces. This foundation allows me to combine traditional jewellery knowledge with a fresh, contemporary perspective suited for today’s generation.

My focus is on creating and building brands that blend elegance with modern aesthetics. I enjoy working at the intersection of design, digital branding, and customer experience bringing ideas to life from concept to launch. From product development and brand identity to online presence and marketing, I actively shape every aspect of the process.

Mission

To curate distinctive, high-quality jewellery that elevates every outfit and occasion, making bold style, elegance, and self-expression accessible to everyone.

Vision

To become a leading destination for statement jewellery that celebrates individuality, tradition, and modern style, empowering every woman to shine with confidence.